In an age where information is just a Google search away, the art of storytelling has taken on a new form. Rather than sitting in a dark theatre, people are now entertained by...
Video Styles
Video Marketing Is Extremely Powerful If You Know Your Audience
If you are reading this, you probably realize that video marketing is strong and you are ready to dive in. But first, you need to know and figure out who your intended audience...
Explainer Videos
What is it? An Explainer Video shows viewers how a company’s products and services improve their lives by solving specific problems. Many companies use Explainer Videos to...
Product Video
What is it? Product videos present the user benefits of a product in a quick and stylish manner. The goal is to show consumers how the product solves a problem and improves their...
Attractor Loop
What is an Attractor Loop? An Attractor Loop is a type of video that promotes a company, product or service, and replays automatically or in a playlist, looped. During the...
Case Studies
What is it? Case study videos illustrate what a company can do to help its customers and how the company continues to grow and evolve, meeting new challenges and satisfying...
Testimonials
What is it? In a testimonial video, customers explain their situation, perhaps share a bit of their background, then discuss how your company made a positive difference in their...
How-To
What is it? The How-To Video is fundamentally instructional. The goal is to help your target customers learn something new related to your business, and how they can use the new...
Social Media
What is it? A social media video is a targeted message typically aimed at two groups: the audience you already have and the audience you want to attract -- usually more...
Corporate Stories
What is it? Whether your goal is to increase public awareness of your corporate brand, alert prospective and existing customers to new products and services, or engage your...
Product Sizzles
What is it? A Product Sizzle is a promotional video that serves a purpose similar to that of a movie trailer. Like a film trailer that teases exciting moments, the idea of a...
