As a business owner, you know that having video content is an integral part of your marketing strategy. There are many ways to create videos, and there are even more reasons why it’s worth the effort.
Video production has come a long way, and now, it’s easier than ever to make professional-quality videos for your company. So what exactly can Explainer Video Production do for you? Read on to find out.
Explainer Videos Boost Traffic
More than likely, your company has a website, and hopefully, there is good attention to detail in the overall design of the site. But what happens when people get to the site?
Do they stick around and read your content, or do they rush off as soon as they finish their purchase? Including video content on the website is a wise decision for any business owner because it can boost traffic.
And if you make those branded videos entertaining, people will not only watch them from start to finish – they’ll probably share them with others too.
Whether your company is getting started in the business world or you’ve been around for years, great videos can boost traffic to your website and draw in new people that would not have otherwise heard about your company.
You need to do more than show up, though; you need great content that’s interesting and relevant. And if it’s entertaining, even better!
Generate Leads With Explainer Videos
More leads are generated when businesses use branded videos for marketing. Most people are visual learners, which is why they’ll most likely respond to a video that will teach them what they want to learn about your product or service.
If your company does business over the internet, there’s no better way to increase conversion rates than with a video. It doesn’t even have to be an extensive production. If you can show people how your product works with a short but effective video, they’ll most likely move forward with their purchase.
Most people watch videos until the end to find out what happens. It’s human nature, and it makes sense that if you’ve got a great video and people like watching it, they’ll stick around to find out where they can get more like it.
This is an excellent way to turn your videos into leads for the company, which may very well turn into clients. In today’s economy, it can be challenging to get people to take the time to watch a video from start to finish. But if you have an engaging video, viewers will stay put and eventually tell others about your business or website.
Provide Quick Updates
Another great feature of videos is that you can post new products or services quickly. There are many ways to communicate with your customers, but it can be challenging to do so if you have a lot of different audiences.
For example, you might have thousands of clients using your product or service in one form or another, but some may need visual updates while others only want the written word.
If you have a new product or something else that warrants an update, it’s fast and easy to create a video rather than writing long descriptions or sending out announcements.
You can even upload short videos on social media sites, letting people know what’s happening without taking too much precious time away from them to read updates.
It’s not impossible to reach everybody with a multitude of messages. However, you can use a video to deliver a quick update so that they can read or watch, depending on what they prefer.
This is one way to keep your audience engaged and ensure that they get all the information they need from you, no matter how busy their day is.
Explainer Videos Are Great for SEO
Let’s face it – search engine optimization is the name of the game these days. If you want more traffic, try implementing a corporate video on your website and in your social media marketing strategy. The search engines love videos.
They give them more weight than anything else on a website, including text and links. The more videos that you have that are relevant to your target audience, the better chance you’ll have of ranking high with Google and other search engines on your landing page.
If you’re running a business that operates online, it only makes sense for you to add video content. If you can get other people to share your clips and links or share live action videos, the search engines will take note and give you more credit for having great content.
After all, if many people have watched your video and it’s relevant to what your business is selling or offering in some way, then it’s a safe bet that the search engines will rank you higher for it.
Training Videos Work Well As Explainer Videos
This type of video is not for everyone, but it can be advantageous to those who need it. Using an explainer video production company to produce a good explainer video can save you time and money.
This is especially true in the long run because people will learn what they need much faster than if they had to read an entire manual or book.
It’s much easier for them to stop and start the video as they need, and videos have the added benefit of being more attractive than text.
If you want to keep a viewer’s attention, a video is often the way to go. They can be very engaging and entertaining, making them more likely to be adequate for your training needs.
Once they learn what they need to know, they can switch the video off and you give them a quiz to demonstrate what they learned. This is a great way to do training and measure the success of your training efforts as well.
If you’re a business owner, then training employees is a top priority. You can’t afford to let them make mistakes or not do their jobs the best way possible.
With training videos, you’ll be able to show employees how to conduct different tasks and keep everything running smoothly. If you decide that it’s necessary to use video for your training purposes, then certainly use professional help.
Create Better Marketing Campaigns With Explainer Videos
With the right tools and a little know-how, you can create some fantastic videos that will bring people in. If you’re selling a product or service online, then a well-made video could be what brings your customers to your site.
Since they’re more likely to watch than read, you must give them something interesting to watch. Make it short, to the point, and visually appealing, so your viewers are hooked from the get-go.
If you’re running a local business or have some offline location that people can visit in person, then videos are a terrific way for you to spread the word about what you do. On social media sites, people can share your videos for various reasons, bringing you more attention and potential customers.
You’ll also find that people are more likely to share your company’s videos with others on social media sites like Facebook and Twitter.
That makes is one of the effective marketing strategies that are even more accessible because it is a lot less hassle than the alternative. You may have a great product, but if your potential customers can’t quickly learn about what you do, it’s going to hurt your business in the long run.
Use Animated Videos to Educate
Not all businesses need videos to get their point across, but if you’re trying to educate people about something, there’s no better tool than animated explainer videos.
It’s incredible how much information you can fit into a one or- 2-minute video with the right visual appeal. People are more likely to enjoy it, too, which can’t be said about most types of training materials.
If you want to show people how to do something in particular or explain why they should buy your product or visit your location, use 3d animators for animated videos.
Educators and teachers often use them from an animation studio because they allow them to convey a lot of information in a short amount of time.
Great Sales Tools
For those who sell online or elsewhere, then videos are one of the best ways for you to connect with your customers and show what you have to offer. People don’t want to read through lengthy descriptions of your products or services, not if they can learn about them from a video.
You can even include different types of videos for better sales. It’s been shown that people are more likely to purchase if you give them a short video instead of text alone.
Gives a Voice to Your Business
The right video can open up a lot of doors for your business. You might use it to for brand awareness or to create a blog that shows people what you’re all about. It may be the thing that inspires others to check out what you do and learn more about it.
With videos, you’ll also find that there is often an emotional response to them. When people feel something, they’re more likely to remember what you’ve done and connect it to your product or service somehow.
That’s why videos are often used by companies who want to give their audience a glimpse of themselves without making too big of an impression on the viewer. Simply put, this helps you connect with your audience and make a place for yourself in their minds.
Explainer Video Production Makes Things Easy
Video production companies have the right tools, techniques, and experience to make amazing videos on demand. They can also help you target your audience through social media, which most people don’t know about.
You may be worried about how much it costs to get a video made for this or that reason. After all, everyone knows that it’s not cheap to have a video made on your own. The good news is that companies out there specialize in making videos for businesses of all shapes and sizes.
It doesn’t matter if you’re selling children’s toys or industrial-strength machinery; there is a way for you to develop a video that will sell your products while also educating people about what you do. By working with a professional, you can get the footage you need while saving money and time spent trying to make it on your own.