To maximize the six-minute timeframe and give Arrow Digital the most effective solution, we created a six-minute Corporate Story Video with three two-minute blocks that told the same basic story but from the perspectives of different team members and various departments within their organization. The tryptic video design took into consideration the nature of the convention where viewers have a short attention span and are absorbing hundreds of messages all day long.
Through continuous dialogue and collaboration, Contract Media and WeTalk Branding partnered with Arrow Digital to create a video outline, organize shoots, arrange equipment, capture the vision of their video, travel to Florida, and successfully communicate their story. The results of our video collaboration with Arrow Digital exceeded their expectations. The results of the video gave them leads which had a direct impact on their current success, their reputation within the industry, and their potential for future growth.