Raising a Modern-day Knight Product Video
A Fatherhood App
Raising a Modern-Day Knight needed to tell the story of their mission and goals and explain how their app helps fathers connect with and encourage their sons. Contract Media concepted and created a video that shows the lifespan of a man and how his dad used the app throughout his life.
Product Video
The Client: Sonlight Productions
The Challenge
The concept of Raising a Modern-Day Knight is difficult to explain to people who aren’t familiar with the app. It was important to highlight the benefits of the app while also communicating Raising a Modern-Day Knight’s commitment to encouraging meaningful growth and development of boys into men of integrity.
The Solution
Contract Media created a video focusing on the life story of one boy and followed him throughout various ages and seasons of his life. We showed how the app helped his father guide and direct him in making the right decisions, respecting others, and showing kindness toward loved ones. We also showed how the father-son relationship was strengthened through the use of the app’s prompts and suggestions. The video for the Raising a Modern-Day Knight app is an effective tool for showing others the value of the app using the power of storytelling.
More Benefits of Product Videos:
Share extensive amounts of information in a short period of time.
Communicate the same message with accuracy every time.
Connect your work with your message in a clear, compelling format.
Prevent your target audience from having to think too hard.
Begin to establish trust with a peek into your culture.
