The concept of Raising a Modern-Day Knight is difficult to explain to people who aren’t familiar with the app. It was important to highlight the benefits of the app while also communicating Raising a Modern-Day Knight’s commitment to encouraging meaningful growth and development of boys into men of integrity.
Contract Media created a video focusing on the life story of one boy and followed him throughout various ages and seasons of his life. We showed how the app helped his father guide and direct him in making the right decisions, respecting others, and showing kindness toward loved ones. We also showed how the father-son relationship was strengthened through the use of the app’s prompts and suggestions. The video for the Raising a Modern-Day Knight app is an effective tool for showing others the value of the app using the power of storytelling.