Everything You Need To Know About Marketing Video Production

Software program used to create marketing videos

Marketing video production is a complex process, and it can be challenging to know where to start. 

This article will provide you with everything you need to know about marketing video production – from the various types of videos used in online marketing and the different ways they’re used. 

There’s also information on what makes an excellent high-quality video for your business needs. You’ll learn all this and more by reading through this article!

What Is Marketing Video Production

Marketing video production is creating videos that are used for marketing purposes. These videos can be used in various ways, including online advertising, social media marketing, and email marketing.

 To create a compelling marketing video, you need to understand the different types of videos used in online marketing and how they can be used.

Will Any Type Of Marketing Video Do?

Creating professionally well-made personalized and or specific to the product or service videos gets much more interaction and results from consumers. Here are a few statistics to look at:

They found that 62% of consumers have a negative perception of a brand after experiencing a poor-quality video, while 60% no longer want to engage with the brand and 23% hesitate to make a purchase. 

Meanwhile, in an experiment from SalesLoft, 75% of late-stage prospects who received a personalized video became closed won deals before quarter’s end. 

The 2021 Deloitte Global Marketing Trends report, shares that 80% of people aged 26–45 gave online advice via video tutorial on specific products or services. 

45% of marketers plan to add YouTube to their content strategy in the next year. 

 Types Of Marketing Video Production

There are many different types of videos that can be used for online digital marketing and promotional purposes. 

The type you use will typically depend on your business goals and the audience that needs to be reached with it. You should consider what kind of content is best for your company and the tone and style that you want your video to have. 

The following are some of the most common types of marketing videos:

Explainer Videos

An explainer video is a video used to explain a product or service. These videos are typically short, and they’re designed to quickly introduce viewers to the product or service and explain what it is.

 Explainer videos are a great way to introduce potential customers to your company and its products or services. They can be used in online advertising, social media, and email marketing.

Brand Videos

A brand video is one of the promotional videos used to promote a company or its products. These brand videos are typically longer than explainer videos, and they’re designed to build awareness of the company and its products. 

Brand videos can be used in online advertising, social media, and email marketing.

Testimonial Videos

A testimonial video is a type of video that features testimonials from customers or employees. 

These videos promote the company or its products by showing how they’ve helped customers or employees. Testimonial videos can be used in online advertising, social media, and email marketing.

Animated Videos

An animated video is a promotional video that features an animation or drawings. These videos are typically short and designed to promote a company or its products. Animated videos can be used in online advertising, social media, and email marketing.

Live-Action Videos

A live-action video is a promotional video that features footage of the real world. These videos are typically short and designed to promote a company or its products. Live-action videos can be used in online advertising, social media, and email marketing.

Infographics And Slideshows

An infographic or slideshow video is a promotional video that features graphics and text to promote a company or its products. 

These videos are typically longer than animated or live-action videos, and they’re designed to provide more information about the company or its products. Infographics and slideshow videos can be used in online advertising, social media, and email marketing.

Tips To Create The Ideal Marketing Video

Now that you understand the different types of videos, it’s time to learn how to create the ideal video for your company. When creating a marketing video, there are a few things you need to keep in mind:

Know Your Audience

The first step in creating a marketing video is understanding your audience. What are their interests? 

What do they want to know about your company or its products? 

You need to know who you’re targeting with your video and what kind of content they would be interested in. Once you know this, you can tailor your video content to appeal to them.

Keep It Short And Sweet

A video doesn’t need to belong to be effective. When creating a marketing video, people have short attention spans, and you need to keep that in mind. 

Your videos should be around 2 minutes or less, as this is the optimal length for online marketing videos. If your content requires more time than that, it’s best to break it up into a series of shorter videos. 

Please make sure the most critical information is at the beginning, so viewers don’t stop watching before they get to it.

Be Engaging

Your video should be engaging from start to finish. Use exciting visuals and catchy music to keep viewers engaged and make sure the content is entertaining. 

You also need to make sure your video content is interesting and informative. Make sure the information doesn’t drag on, but it should still be thorough enough for viewers to gain valuable information from it.

Be Consistent

You want your videos to have a similar look and feel about going together as a cohesive marketing campaign. This means using the same style of visuals, music, and text throughout your videos. You can also use the same branding elements to help unify your videos.

Have A Script

Keep your videos to the point, and have a solid script that you follow. You don’t need to recite your script word for word, but you should stick to it as much as possible throughout the video. 

This will help you stay on track and ensure nothing important is missed. The script needs to be engaging and informative, but it also needs to include all of your audience’s information.

Use The Best Equipment

You don’t need expensive equipment to create a great marketing video. However, you need to use quality equipment if you want your video to look professional.

 Make sure you have a good camera, lighting, and sound equipment. This will help ensure your video looks and sounds its best. 

A video production company can help with this and provide quality video production services.

Upload On The Right Platforms

Upload your marketing videos to all social media platforms where your audience is most likely to see them. 

This includes Facebook, Twitter, LinkedIn, YouTube, Instagram, and more. You can also upload your videos on company websites or blog posts if you don’t have anywhere else to post video content. 

Don’t forget to link back to your website, landing page or social media pages in the video itself. You can also ask for marketing help from the marketing team in a video production company.

Add Captions

You want as many people as possible to watch your video, but if they can’t hear or understand it, then that’s not going to happen.

 Captions and subtitles make your videos accessible to your target audiences, regardless of their hearing ability. It would be best to consider adding a transcript for those who prefer this over captions and subtitles.

Be Original

No one wants to watch a produced video that’s just a bunch of other marketing videos thrown together. 

Your video needs to be unique and informative, and it should stand out from all the rest. Make sure you don’t copy others by accident and try not to reuse content or create something already done before. 

You want your video to be fresh and new, and that’s going to take some effort on your part.

How Does Marketing Video Production Work?

Marketing video production can be complicated, although it doesn’t have to be. Different elements go into marketing videos and stages like pre production, production and post production, and they need to work together seamlessly for the video to be compelling. 

Here are some things you should consider when making your marketing videos.


Your script is the foundation for your video. It provides the information that needs to be shared, and it also gives you a guideline on how to convey that information. 

Your script should be engaging and informative, and you should include all of your marketing goals necessary details your audience needs to know.

This is where you include all of the vital information that viewers need to know. Ensure the script is well written and engaging, so people will want to watch the entire video.


Your visuals are just as crucial as your script. They help to convey the video’s message, and they also help to engage the viewer. 

Make sure you use high-quality visuals that are relevant to your topic. They should be eye-catching and exciting, and they should help support the information in your script. Please make sure the visuals enhance the script and don’t add anything that fits.

It would be best to consider using animation or motion graphics in your video. This can add an extra level of interest and excitement that static visuals can’t provide.


The music you choose for your video can make a big difference in perception. Make sure you select appropriate music for the topic, which enhances the overall tone of the video.

 Avoid using music that is too distracting or that takes away from the video’s message since this will make your video marketing strategy fail.

Sound Effects

Sound effects can also be significant in marketing videos. They help create a more immersive experience for the viewer, and they can also add excitement or drama to the video. 

Make sure you use sound effects that are appropriate for the topic and enhance the video’s overall tone.

The audio needs to be clear and crisp, and it also needs to capture people’s attention. Your visuals can draw viewers in, but the sound needs to keep them there.


Your branding should be consistent throughout all of your videos. This includes using the same logo, fonts, and colors. You want your branded video to have a consistent look, so people will know they are all created by the same company or individual.

A consistent branding strategy helps you build your brand and creates a cohesive image for your company. People need to recognize your videos at a glance, and using the same branding across all of them is one way that you can achieve this.


Make sure you upload your marketing videos to all of the right platforms. This includes social media sites like YouTube, Twitter, Facebook, LinkedIn, and Instagram. D

on’t forget about submitting your videos to online directories for added exposure.

You will also need to post your videos on company websites or blog posts if they aren’t on social media platforms. 

Some marketing video production companies upload their videos directly to client sites using special plugins so the client can manage the videos themselves.

Marketing product videos can be a great way to promote your products and services. By using the correct elements, you can create informative and engaging videos. 

Make sure you focus on the script, visuals, music, sound effects, and branding to create effective and memorable videos.

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