Everything You Wanted to Know About Video Production Agency and Were Too Embarrassed to Ask

Video Production Professional ready to answer questions

Video Production Agencies are a great way to get your message out there. Many benefits come with video production agencies, but it’s important to know what you’re looking for before hiring one. 

Video production agencies can produce videos of all sorts and sizes- from short commercials to feature-length films. This blog answers all the questions about production agencies that you have been afraid to ask.

What Do Video Production Agencies Do?

Video production agencies create videos of all sorts in a video production studio. Some agencies specialize in creating commercials, animated video, while others stick to producing industrials or educational videos.

The types of videos produced by these companies can vary greatly, from those designed for large corporations to those made for the government. In any case, they play a very important role in getting ideas out there and educating people.

What Is Involved In Producing A Video?

A lot of things go into creating a great video. A production agency will begin by meeting with the marketing agency and or the individuals to get the digital strategy of what they are looking for and how they want it to be presented. 

They will also work with its board members and other top executives to keep everyone in the loop. After that, agencies use their years of experience and expertise during the production process to create something amazing.

When a video production agency is hired, one of its main goals is to decide what exactly needs to go into the video. This involves making decisions such as the script, visual storytelling, motion graphics, and video assets, the message, and the overall feel. After coming up with a general idea, they spend a lot of time creating a script that fits the message perfectly during live action.

Once everything has been approved by those paying for it, individuals from the video production agency direct actors to ensure that every line sounds perfect and makes sense during post production. After all, this is done, all that’s left to do is shoot the video. Whether or not it needs to be edited, this can take a few days or several weeks.

After the video has been shot, it is taken back to the agency, where anyone necessary may have changes made to it. At this point, they begin looking into content marketing and video marketing options on social media and other channels so that as many people can see their work as possible.

How Long Does It Take To Produce One?

It can take anywhere from a few weeks to several months to create one video. It all depends on the size and budget of the project. The more money being spent, the more it will have to be made over a longer period.

For instance, if you need an educational video or explainer videos made, you’ll have to allow for more time than you would if you wanted something similar designed that was only about five minutes long.

How Much Does It Cost?

Video production agencies charge in different ways. The cost of a video production agency can vary greatly depending on what exactly you are looking for. Some people prefer to pay via an hourly rate while others want to know how much they’ll spend before work begins. Which method you should use depends on your budget and other factors.

The more money you are willing to spend, generally means that you can get better quality work done for you.

What Happens After You Hire Them?

Hiring a video production agency is pretty simple. It involves telling them what you want and giving them the necessary information to do their job. Afterward, you can sit back and let them get to work while you wait for the finished product to arrive at your door.

The entire process of making a video will take anywhere from a few weeks to several months, depending on what you are looking for. It will probably be sent over the internet on some file that can be downloaded onto your computer when it is finished.

How Are They Different?

The way that these companies are similar in video production services is that they are both used to create videos. However, some differences between them can make one better than the other for your needs.

Some Of The Things You Should Consider When Making A Decision About Which Company To Use For Your Video Content Include:

Hourly rates: Not every company charges an hourly rate for their services. Some charge a flat amount, and others will work off of a percentage of the overall cost. However, paying an hourly rate means that you won’t have to worry about knowing how much everything will cost before they begin working on your project.


Not all video production agencies are equal in their ability to create high-quality video. However, companies that have been around longer are generally able to produce better work than newer companies.


No one wants their ad or project to be released before it’s ready for the public eye. Look into how good a job they do at keeping things private to ensure that this isn’t an issue.


The longer a company has been in business, the more experience working on similar projects. This means that they are likely to be better at helping you create what you are looking for than newer companies. A great video production company will have demo reels to check out. 


Make sure that you do your research and read reviews about the company you are hiring. The more positive reviews they have, the better chance they will be able to help create whatever you need.

What Kinds Of Videos Does A Video Production Agency Produce?

There are many types of videos that a video production agency can produce for you. This includes everything from commercials to industrial training videos. These companies help you with whatever you need them to because they are experts at what they do.

Some common types are training videos, brand video, commercials, government videos, documentaries, webisodes, company videos, and many more.

Do They Have Their Equipment?

Some video production companies have all of the equipment that they need to create a quality video for you and this saves time. These include cameras, microphones, lighting, and everything needed to make a high-quality finished product or service. However, other companies will need to rent some of this from another company or purchase it separately. This can increase the overall cost of your project, but in some instances, it’s worth it.

What skills should a Video Production Company have?

When you look for a production agency, there are some specific skills that you should look for to ensure that they are capable of producing your desired outcome. Here are some important skills that will help you choose the right one:

Design Skills:

Being able to design the video is an essential part of producing one. A good company will know how to use graphic software and other applications so that they can create something you’ll be proud of.

Work ethic: When a company can work hard and fast, they are more likely to create the video within your desired time frame. Good companies will dedicate the necessary time to make sure that they are working as quickly as possible.

Communication Skills:

Companies need to be able to listen and communicate ideas with their clients, especially when issues arise while creating a video. Look for one that is good at listening and able to express themselves to get the best result effectively.

Team-Based Skills:

Some companies can better take care of all aspects of your project due to their team-based structure. However, they must also be willing to communicate with you to have input in the process.


Video production agencies can vary greatly in terms of their cost for creating a video. Get an idea of how much you’ll have to pay before anything begins.


The best companies don’t just recreate the same products over and over again. They create unique videos that will better suit you and your needs than anything else available.

What Are Some Common Mistakes People Are Making When Hiring A Videographer?

When you want to hire a video production, it’s important to remember that you are responsible for helping them create the best video possible. This includes understanding what you want and communicating effectively so that they know how to work on your project. Here are some common mistakes people usually make:

Ordering Too Much:

Although it may seem like a good idea to get everything possible on your video, you’ll end up paying more if the company has to spend extra time editing all of the footage together.

Being Too Vague:

When you aren’t sure what kind of video you want to create, it can be difficult for a company to help you. They may ask questions that seem irrelevant or annoying at the time, but it will be for the best in the end.

Forgetting About Planning:

If you don’t plan your video out before giving it to the company, they may not know what footage they need to create. This can lead to extra work down the road for both of you and marketing agencies that could have been avoided if you had planned.

Choosing A Video Production Company Based On Price Alone:

Some companies offer special deals or provide cheaper services to entice customers. Still, you will get what you pay for in most cases. Remember that cheap isn’t always the best option when it comes to video production.

Overlooking Problems:

Part of the job of a videographer is to report any issues that arise during the creation process. If they don’t, you might end up with a video that isn’t what you wanted and won’t be able to do anything about it.

Failing To Communicate:

You’ll need to share your vision with the people creating the video to ensure they do what you want. This can involve writing down specific scenes or showcasing clips from shows and movies that you think would work well in your project.

Continually Changing Your Mind:

You might have a lot of ideas for scenes, but remember that it’s important to stick to one vision. The more you change your mind midway through, the less likely it is that you’ll ever be satisfied with the final product.

Not Asking For Feedback:

It’s easy to assume that everyone knows exactly what you want. But, this isn’t necessarily true. A professional videographer should be able to tell you whether or not your ideas are feasible.

Hiring Someone Who Doesn’t Understand Your Business:

A good videographer understands your industry and can help you convey your message clearly. Someone who doesn’t know your brand or target audience will probably struggle to create something that works for you.

Taking Shortcuts:

Don’t try to save money by hiring an amateur videographer. While it may seem like a great deal now, you’ll regret it later. Professional videographers use high-quality equipment and have years of experience under their belts.

Final Thoughts

In conclusion, it’s important to choose a video production agency carefully. Your choice will affect the quality of the finished product and how long it takes to complete. Make sure to consider these factors when choosing a company:

What type of video do you want?

Do you have a clear idea of what you want to say?

Are you looking for a short clip or a full-length movie?

How much do you want to invest in the project?

Recent Posts

Ready to get your video made? Let’s do this.

Cover of iPad with Representing The Free Brand Video Checklist at Digital Media Collab

Download your free resource 8 Types of Videos to Grow Your Business.

Curious if your video marketing is hitting all the right notes?


Download our free guide so you can make sure you're not leaving money on the table.


Cover of iPad with Representing The Free Brand Video Checklist at Digital Media Collab

Download your free resource 8 Types of Videos to Grow Your Business.