Video production is a very vital part of your marketing strategy. It can be the difference between being lost in a sea of competitors and standing out from the crowd.
There are many ways to use video for brand awareness, buyer personas, marketing campaigns, and marketing strategy. In this article, we will go over several different ways to make your product stand out from the competition with video production.
A video production company will help you develop good video content and video title and go through the post production phase of video production to market your products and services. It will also give profound video editing that will be suitable for excellent customer service.
Will Investing In Video Production Make Any Impact On My Business?
The short answer is a big yes. But keep in mind to get the most impact out of video production, the video has to be not only great but on target to your customer. Here are a few statistics of businesses that invested in video production:
Plus, 72% of consumers prefer to watch a video to understand a product or service.
According to a recent TechSmith study , 53% of people reported watching two or more instructional videos per week (up 152% compared to 2013).
According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content.
Tips For Making Product Videos That Close Sales
Ensure You Understand The Audience
Make sure you understand the audience well enough before you produce the video. If possible, speak to the customer directly so that you can get an idea of what they are looking for in your product or service. It will ensure that you get more people who have watched your video and ultimately earn higher conversions from them. Create short (one to two minutes) “why” videos, demonstrating why that particular feature is needed, what use cases it helps the prospect solve, and how to extract meaningful value for your organization.
Include A Strong Call To Action In Your Videos
The most important thing about video marketing is that it should be related to the goals you have set for your business. It includes conversion optimization and sales generation, driving traffic from one destination to another or simply building brand awareness around a particular product or service.
The job of each video created by you should include a clear call to action at the end directing consumers where they need to go next after watching it! In other words, think as much as possible about what kind of response are you expecting from your audience, which will help them land on their desired page quickly without any confusion.
Ensure That There’s Consistency Across All Platforms
You may not know this, but having an inconsistent message throughout your video marketing strategy will lead to confusion for your viewers. It means that it is important to be consistent with the language you use, graphics, and even call-to-action buttons/links across all platforms publishing these videos – YouTube, Facebook, or LinkedIn.
This way, people can find what they need when watching a particular video without wasting time browsing through irrelevant content on different pages of your website!
Take Advantage Of Live Events And Conferences
Live streaming services like Periscope or Blab have become extremely popular over the past few years as an effective tool for informational interviews with experts in various fields such as business coaching.
It also provides businesses with another opportunity to reach consumers directly by hosting real-time Q&A sessions (which increases brand awareness and customer engagement).
One of the most okay things about live streaming services is that it allows you to create a library of engaging video content for your viewers to watch when they get back home. This means more eyeballs on your website, increased traffic, and ultimately higher conversions!
Live events and conferences are an opportunity for businesses to connect with consumers directly.
It also gives them another chance to market their products or services through video marketing strategies like interviews, demos, etc. which help increase online presence as well as generate high quality leads at the same time.
It benefits consumers to understand what value these videos bring and how this can be useful in the future.
Don’t Rely On The Product User Interface
The idea is to create engaging video content that keeps your audience engaged with you. Videos that help close a sale are scenario-focused and bite-sized.
Whether you’re grounding the viewer in a business outcome (30% faster time to resolution) or showcasing a task (real-time access reporting), help customers understand what they’re looking at.
This way, you’ll have a more relatable and engaging message. Include interviews with employees who can explain what your product or service is about, why it’s valid for the customer base, and how they use it themselves to be successful in their work.
It provides better insight into your business and allows building stronger relationships with customers through these videos, which ultimately helps them understand that they are being heard. This way, you can make your product stand out with video production.
While it is essential to keep the message of each video simple, including these tips will ensure that viewers are more likely to take action after watching them!
Share Real, Aggregated Return On Investment Data
People are more likely to purchase when they know that your product or service delivers results. Let good data and customers market on your behalf.
Share real, aggregated data on the product’s return on investment (ROI), along with customer testimonials that state their company’s ROI and experience with the product.
The Power Of Social Media
Suppose you have an active following on Instagram, Facebook, and Twitter. In that case, it is essential to include these in video marketing strategies by sharing your videos across all platforms at once, which will help reach out to the audience in a much better way.
It not only helps create brand awareness but also increases online presence gradually over time. This way, you can make your product stand out with video production and reach a target audience.
Incorporate 2d Or 3d Animation In Video Content
Video production is not only limited to live events, conferences or interviews. It can be used for much broader purposes by incorporating animation in the videos, which will help engage your customers even better through appealing graphics and visuals. Due to its uniqueness factor, it becomes more popular over time, allowing businesses to stand out from the crowd with their products or services.
Some of these animations are also associated with online advertisements, which means that consumers pay attention to them quickly without getting distracted because they are fun and engaging at the same time!
Incorporate Subtitles Into Video Marketing Strategies
Try including subtitles over these videos so that people who have hearing disabilities don’t miss anything important you’re saying during a conference or an interview session etc. This way, you’ll also cater to the needs of all kinds of customers, which helps build trust and loyalty gradually over time!
According to statistics, over 48 million adults in America have some degree of hearing loss, and 77% are more likely to watch a video with closed captions than without them.
Captions help you expand your audience by reaching out even further while keeping customers engaged for more extended periods, which ultimately helps increase sales!
Partner With Influencers To Promote Brand Awareness
Once you have built a strong base of customers already using your product or service, consider reaching out to influencers in the same industry as yours by including these products within their content.
This way, if they share it with the existing audience, there is a high chance that new potential customers will also watch and buy into what’s being said, which helps raise brand awareness gradually over time! According to statistics, 82% of consumers believe recommendations from people they know- friends and family members.
But about 50% trust earned media (online articles/blogs). So this makes an influencer who can spread word-of-mouth even more valuable than paid advertisements because their views carry so much weight when compared against other forms of advertising!
Personalize Your Videos To Assure Customer Satisfaction
Since video production is being used more frequently these days, it’s essential to make your audience feel valued by personalizing videos for them.
It creates a long-lasting relationship with existing customers and helps attract new ones through word of mouth!
For example, if you are showcasing an event or conference on the big screen, then include live reactions from attendees in real-time so that people can see what they’re missing out on while watching the footage online.
What better way than using video content to stand out from the crowd? Add logos and captions over images and an exciting video title along with other relevant information that speaks volumes about your brand without taking much space within the video platform itself.
Promote Videos On Youtube
YouTube is one of the biggest distribution hubs for any business- small or large- because people spend more than an hour watching videos every day without getting bored quickly because there is so much variety available within this platform itself!
If you’re looking for instructional videos, then YouTube should be used as it has over a billion active users who are always hungry for more content to watch and share. So start promoting your instructional videos on YouTube and gain long-lasting organic views gradually!
Keep Product Videos Short
Yes, video advertising is an effective way to reach large audiences because people pay more attention to video ads than any other type of advertisement currently.
And if you’re planning on making video content for your business, then make sure that it’s short and not too long otherwise, customers will get bored quickly.
Without understanding the benefits entirely, which means they’ll probably never go back again!
So keep videos short so that there are no distractions while allowing customers to stay engaged with the brand throughout the entire video ad itself! According to statistics, 70% of consumers prefer online video over TV shows/commercials, etc. It makes a case strong enough in favor of using video marketing strategies within their own company.
Establish Video Marketing Goals To Drive Video Ad Campaigns
Before investing in production companies or any other video service providers, make sure that you have a clear understanding of the goal of your video content.
Whether it’s to increase brand awareness, educate people on how to use a product, etc., there should be a specific reason behind making video ads for a company that will help marketers identify areas where they need reform!
Have A Distribution Plan
Once you are done with your video, make sure it’s being distributed in all possible ways starting from social media channels to other online platforms.
Also, don’t forget about sharing links through email marketing campaigns or text messages sent out via WhatsApp these days! Promoting content over several different channels will increase the chances of reaching a wider audience gradually and help create brand awareness in no time at all.
In conclusion, video production helps create video content and helps companies stand out from the crowd without spending too much on budget while reaching a broader audience base! You will have a high number of people who will have watched your videos.
So if you’re looking to make your company more visible among many, then video marketing strategies are the way to go.
In the end, what matters is how entertaining your content is because if viewers don’t enjoy watching them right from the beginning, the chances are high that they won’t watch through till the end!
Therefore, it becomes significant for businesses today to hire professionals who can produce high-quality videos, which will quickly help your product stand out from the rest of the crowd.