Want More Return On Product Investment? Start Product Videos

Product video of COCO Chanel

If you’re looking to make more money, start making product videos. Product videos are a great way to promote your products and show potential customers how they work.

Not only do videos help increase conversion rates, but they can also help boost your SEO ranking. This article looks at how product videos work to provide more money.

Product Videos Show How Products Work

One of the main reasons people buy products is to solve a problem. For example, you might want to purchase new speakers because your current ones crack every time you turn them up past eleven.

The benefits of having speakers that don’t crack as loud as they go are something we can all understand. But, if no one can hear your speakers without cracking, they aren’t much benefit, are they?

Give Examples In Your Product Video

The only way to show people how your product solves a problem is by giving an example. A good product video is perfect for this because nothing shows more clearly than someone using the item you’re trying to sell.

If someone watches your video showing how great their new speakers will be, but then they can’t even hear the music, they’re going to be pretty upset.

On the other hand, if they watch a video of someone using complex products and it solves their problem, they’re going to be much more likely to buy it.

In this way, videos help promote products by showing how they work. Not only do they show how the product works, but they also show that it solves a problem.

They Can Help With SEO Rankings

Videos are great for SEO ranking because they can help improve your website’s click-through rate (CTR). When someone searches for a product or service on Google, the first few results are usually the most relevant. If your website doesn’t show up on the first page, you’re going to lose a lot of potential customers.

One way to help improve your website’s ranking is by using videos. By adding a video to your website, you can help boost your CTR and improve your ranking.

This is because videos are more likely to be clicked on than text-based results. Studies have shown that websites with video are 50 times more likely to show up on the first page of Google than websites without video.

In this way, videos can help increase your website’s traffic and improve your SEO ranking. This means that you’ll be able to get more customers and make more money from your products.

Product Videos Improve Sales Conversion Rates

In addition to helping improve website ranking and traffic, videos can also help improve sales conversion rates. When someone visits your website, you want them to buy your product. However, sometimes people are hesitant to buy a product without knowing more about it.

Videos can help solve this problem by giving potential customers more information about your product. Studies have shown that videos can increase conversion rates by 80%. This means that if you start making product videos, you’ll be able to increase the number of people who buy your product.

They Help Sell Products Faster

When someone is looking to buy a product, they usually want it as soon as possible. Unfortunately, sometimes it can take a long time for products to ship. This can be a problem for people looking to buy a specific product.

Videos can help solve this problem by assisting people to buy the product faster. Studies have shown that videos can help people buy products as much as 25% faster. This means that you’ll be able to sell more products and make even more money from your business.

Product Videos Build Trust With Viewers

Videos can also help build trust with viewers. If someone wants to buy a product, they want to trust that it works and is worth the money. However, if you only show written reviews on your website, potential customers will feel like they can’t trust your judgment.

One of the best ways to build trust with potential customers is using videos. By showing people using your product and explaining how it works, you can help build trust with potential customers. Studies have shown that videos can increase trust levels by 94%. This means that if you start using videos on your website, you’ll increase the trust people have in your product.

Engage Your Customers With Product Videos

In addition to helping improve your website’s ranking, traffic, conversion rates, and trust levels, videos can also help engage customers. When someone visits your website, you want them to stay there for as long as possible. The longer they stay on your website, the more likely they will buy your product.

One of the best ways to keep people on your website is using videos. You can keep people there for extended periods by adding engaging videos to your website.

Studies have shown that videos can help increase website engagement by 100%. This means that if you start using videos on your website, you’ll be able to keep people engaged and interested in your product for more extended periods.

Tips To Create Perfect Product Videos

Now that you know how beneficial videos can be for your website, it’s time to start creating your own. However, before you do that, there are a few things you need to keep in mind.

Know Your Target Audience

Before you start making videos, you need to know your audience. If you aren’t targeting the right people with your product videos, they won’t be very effective.

Start by looking at your current customer base and figuring out what kind of products they buy and their pain points.

Once you know this information, you can look at other websites to see what kind of videos they are making. This will give you a good idea of what kind of videos you should make for your website and the marketing strategy to use.

Create Engaging Videos

Once you know your audience, it’s time to start creating engaging videos. This means that you need to make sure your videos are engaging and keep people’s attention.

One of the best ways to do this is by using storytelling. You can keep people’s attention focused on the video by telling a story in your videos.

In addition, you can also use humor to keep people engaged. If you can make people laugh, they’ll be more likely to stay on your website and watch more of your videos. Also, include an engaging call to action at the end.

Use High-Quality Equipment For Visuals

The visuals are just as important as the content when it comes to videos. If your videos look bad, people will be less likely to watch them.

Make sure you use high-quality equipment for your explainer video. This means using a good camera and lighting. In addition, you’ll also want to use a good microphone. By using high-quality equipment for your videos, you’ll be able to create the best visuals possible.

Don’t Forget About Audio

Many people focus primarily on making sure their video content looks good. However, you also need to make sure your audio sounds good. If it doesn’t, people will have difficulty hearing what you are saying, and they probably won’t watch it.

Before making videos, make sure that your equipment is ready to go. Test the lighting and sound in a room before you start recording. In addition, use a tripod for each camera to make sure your video is stable. Using these tips, you can create high-quality videos with great visuals and audio.

Keep It Short And Sweet

When you first start using video marketing on your website, it’s easy to get excited and make long videos. However, you need to make sure that your videos are short and sweet. Although it may be tempting to talk about every feature of your product, don’t do this in video form.

By making long videos, not only will people lose interest, but they may also not have time to watch the entire video. Keep your videos short and to the point so people can quickly learn about your product and what it has to offer.

Show The Product’s Features And Benefits

When you make product videos, you need to make sure that people are learning the key features and benefits of your product. By explaining what your product can do for them, you’ll get people interested in it.

This doesn’t mean that you should only talk about what it can do, though. Instead, focus on telling a story of how the product has helped people. People love stories, and they will be more interested in your product if you can tell a good story about it.

Stress Your USP

Your Unique Selling Point, or USP for short, is what makes your product different from all of the others out there on the market. You need to stress this in your video as many people may not know the USP of the product.

If you don’t stress your USP, people may buy a similar product from a competitor. However, if you make a video about your USP and why it’s important, more people will likely purchase your product.

Include Captions

Watching videos online is complicated if you have a slow internet connection. This means that people with low-quality connections may not be able to see your video.

To make sure that more people can see your videos, it’s important to include captions. Captions allow people without good internet speeds to watch the video and read what you say. Captions will also make sure that your videos can be seen worldwide by people with different languages.

Easy To Share

If you’ve created a fantastic video, people will want to share it with their friends and family. For this to happen, your video needs to be easy to share. By putting social media buttons in your video, people will share it quickly and easily.

In addition, make sure that your videos are optimized for SEO. This will help them rank higher in search engine results pages, which means more people will see them.

Include Testimonials

If you have happy customers, include their testimonials in your video. This will help to add credibility to your product, and it will show people that other people have had a good experience with it.

In addition, add music or sound effects to your videos. This will make them more exciting, and they will be more likely to keep people’s attention.


By following these tips, you can create high-quality product videos that will help you sell more products and make more money. People are more likely to buy a product if they have seen a video about it, so make sure that you use videos on your website.

Recent Posts

Ready to get your video made? Let’s do this.

Cover of iPad with Representing The Free Brand Video Checklist at Digital Media Collab

Download your free resource 8 Types of Videos to Grow Your Business.

Curious if your video marketing is hitting all the right notes?


Download our free guide so you can make sure you're not leaving money on the table.


Cover of iPad with Representing The Free Brand Video Checklist at Digital Media Collab

Download your free resource 8 Types of Videos to Grow Your Business.