On the surface, video production companies may seem like they make videos. But in reality, they can create anything you need.
From commercials to documentaries, music videos to sports broadcasts, and social media marketing campaigns to company overviews – a good video production company will have the experience necessary for any project that comes their way.
All it takes is one call or email to get started on the type of video you want to be created. Below are the different types of videos a video production company can create for you.
What Types of Video Do Video Production Companies Create?
Video production companies can create all kinds of videos. These videos can be used as an introduction to your business. They can also help with SEO by showing potential customers what the company does and how it helps them.
These videos should highlight the products and services offered, but not focus too much on selling. Instead, show off the benefits of using your product or service. Some of these include:
Product Videos
These are videos created to showcase your product. They can be used on your website, YouTube, or anywhere else you need the video to be seen.
They usually include a sales pitch on why someone should buy your product. You can also feature testimonials from people who have used the product as part of the video. Product videos are some of the most common videos any company will create for their clients. T
he length of the video can vary, but it is usually around 2-3 minutes long.
Corporate Videos
These are videos created for your company – usually to introduce a new product or service or give an overview of your company.
They can also be used as a recruiting tool to attract new employees during corporate events. Corporate videos are more formal, typically shot in a studio.
They may also have specific branding elements used in the video.
Corporate videos can be about 2 minutes long, but they can also go on for 20+ minutes if an overview of your company or product line.
Testimonial Videos
Testimonial videos are a very common type of video for video production companies to create. It is a type of corporate video where you interview one or more people who have used your product or service and get their feedback on it.
These videos are useful for getting the attention of potential customers, as they can show how other people enjoyed using your product or service. The testimonial videos are usually shot in the video production company’s studio or on location.
Documentary Videos
These are videos created to showcase a series of events that happened in the past, whether real-life events or something fictional (such as a movie).
Documentaries can either be filmed using handheld cameras and natural lighting or filmed using professional equipment and lighting in a studio. The documentary’s length can vary, but it is usually around 30 minutes long.
Music Videos
These are videos created to showcase a musician or band and their music. They can be used for promotional purposes, such as getting airplay on TV or radio, or they can be used to generate income by being put up on YouTube and other video-sharing websites.
Music videos are usually filmed in a studio, but they can also be shot. The length of the music video can vary, but it is usually around 3-5 minutes long.
Sports Broadcasts
These are videos created to showcase sporting events that have taken place. They can be anything from a local amateur game to the World Cup Finals.
Sports broadcasts are usually done in a studio, with multiple camera angles being used to give viewers an idea of what is happening during the sporting event. The length of the video content can vary, but it is usually around 2-3 minutes long.
Company Overviews
Company overviews are videos created to showcase a company and what they do. They can be used on a company’s website or as part of a presentation to potential investors.
Company overviews are usually shot in a studio, and they typically have specific branding elements used in the video.
The length of the corporate video production can vary, but it is usually around 2 minutes long.
Event Videos
Event videos are videos created to showcase an event that has taken place. They can be anything from a corporate convention, trade show, award ceremonies to a street festival.
An event video production service is usually filmed in a studio, but it can also be shot on location with multiple camera angles being used. The length of the video can vary, but it is usually around 2 minutes long.
TV Commercials
TV Commercials are videos created to generate interest in a product or service by advertising it on TV. They can be about 30 seconds long, or they can be up to 2 minutes long.
TV commercials are usually shot in a studio or can be live streaming, and they typically have specific branding elements used in the video.
Promotional Videos
Promotional videos are videos created to get people interested in a particular service or product. They can be used for companies that wish to do business with another company, such as franchising, or they can be used to promote events and services to potential customers.
Promotional videos are usually filmed in a studio, and they typically have specific branding elements used in the video. The length of the trained video can vary, but it is usually around 2 minutes long.
Combinations Of Videos
When you decide to create a video, it is a great idea to work with a video production company. There is no one single way to present your product or service, other than it needs to be great.
A video production company will worth with you and create a script that will most likely not only be unique to you but contains different combinations of video types according to your needs.
Advantages Of Using A Professional Production Company For Your Projects
When it comes to video production, many things go into it – from the planning stages to the shooting and, finally, the editing. If you’re not experienced in video production, it’s best to leave it to the professionals.
Here are some of the advantages of using a professional production company for your projects:
Professional Equipment
Video production companies will have access to professional equipment, which means that you can be sure of the quality of the produced videos.
They usually have access to video cameras, lighting gear, sound gear, and many other things needed to produce great videos. Using professional equipment will help to ensure that your videos look and sound great.
Experienced Crew
A professional video production company will have a team of experienced professionals who can produce great videos for your future event.
This means that you can rely on them to get the job done right without having to worry about things like camera setup, lighting, sound, and editing. The team will know how to handle all of these aspects.
Video production companies can usually provide you with samples of their previous work, which will give you an idea of the kind of quality that to expect. This is also good for sharing your project’s visual references.
Continuity
One of the things that amateur video producers usually struggle with is continuity.
This isn’t an issue when you’re working with professional video production companies, as they will be able to ensure that all of the elements in your videos (including lighting, sound, camera angles) remain consistent throughout the entire video.
This will help to create a professional and polished look for your videos.
Consistency is also good for branding, as you will be able to use the same elements in your videos across different platforms.
Brand Consistency
Your company’s branding is very important, and having brand consistency helps with this. Professional video production companies can help you create a recognizable and stylish brand identity that will allow viewers to associate your business with quality.
Time Savings
Hiring a professional video production company can save you a lot of time and effort.
This is because they will take care of all the aspects of video production for you, from planning to shooting to editing. You can provide them with your ideas and requirements, and they will take care of everything else.
his leaves you free to concentrate on other aspects of your business.
Video production companies have the necessary equipment and crew to produce great videos, so there is no need for you to spend a lot of money hiring individual professionals.
You can get complete video coverage from pre production through post-production with just one fee. This also means that you can get more done in a shorter amount of time.
Quality Control
When you produce a video in-house, it’s up to you to make sure that everything is done correctly. This can be difficult, especially if you’re not familiar with the process.
A professional video production company will have a team of professionals responsible for ensuring that the video meets all of your requirements like video editing and looks and sounds great.
This means that you can ensure that the finished product will be of the highest quality.
Great Video Results
Getting a professional video production company to create your videos is like getting a team of experts to work on your project.
The result will be a great video that meets your requirements and looks professional. You can’t achieve this if you try to produce the product video yourself.
Expert Advice
If you’re new to video production or trying to produce a unique concept, it can be difficult to know how to make your videos.
A professional company will be able to provide expert advice on the best way to get the job done, and they’ll help with any problems that may come up during production.
It’s a great way to get expert advice and special tips that you can use for your next project.
Video Marketing and Distribution
Promotional videos are usually shared online through social media and video-sharing websites like YouTube, Vimeo, and Wistia, or they’re embedded in blogs and articles.
There is often a link provided somewhere in the video’s description that takes the viewer to a page where they can watch the video, learn more about the product or service, and make a purchase.
A video production team knows best when it comes to video services like marketing and distribution.
They have years of experience in getting videos seen by the right people, and they know how to use the latest techniques and technologies to achieve the best results.
If you need to promote your product or service, it’s best to leave that part of the process in expert hands.
Do Videos For My Products And Services Actually Help My Business?
If you are on the web or social media these days, we have all interacted with videos. They are simply better than reading for engaging the consumer. Here are a few statistics on video engagement:
A survey from Wyzowl found that 79% of consumers prefer to learn about a product through video rather than text.
And 84% of consumers have been convinced to purchase a product after watching a video.
They found that 62% of consumers have a negative perception of a brand after experiencing a poor-quality video, while 60% no longer want to engage with the brand and 23% hesitate to make a purchase.
Studies show that including a video on your landing page can increase your conversion rates by 80%.
Conclusion
Professional video production companies have the experience you can’t get if you try to produce your videos in-house.
They will be able to provide you with a great video that meets all of your requirements and looks good at a price that you can afford. With just one fee, they’ll take care of everything from planning through post-production, leaving you free to focus on other aspects of your business.
