Do you have a product or service but have trouble standing out from the competition? One of the best ways to get noticed is with an attention-getting product video.
People are visual creatures, so it’s no surprise that videos are not only getting more popular, but they’re also becoming one of the most powerful tools for marketing your business. Video production can be expensive and complicated work, but in this blog post, you will see why it is worth all the hard work.
Consider These Statistics About Including Video Production In Your Business Model
Videos increase time on page for key pages on our website by 15% this quarter by embedding relevant videos.
Some folks are seeing as much as a 1,416% increase in sales and traffic!
According to reports on Quora , the video cost approximately $4,500 — and yet, it got more than 11 million views and coverage on countless media outlets.
Animoto survey found that 96 percent of consumers find video helpful when making purchases, with 73 percent saying they’re more likely to buy an item after watching a video explaining the product.
Video Reaches New Customers More Easily
One of the biggest reasons people benefit from videos is that they can be shared. Videos are not only able to be viewed over and over again, but you can also share them on social media or embed them in your blog or website.
It may take a bit of time before it becomes popular enough to get noticed by customers who haven’t been reached, but as long as you keep producing more content and sharing it on social media, the views will continue to grow.
Businesses that use video grow their revenue 49 percent faster than those that don’t. You can use video on your website, social media channels, and even email marketing campaigns. And if you create a series of videos, you can keep potential customers coming back for more.
Video Clearly Explains Your Product or Service
Videos are a great way to describe your product or service. This is especially important if you have a more complex item that can be hard to understand before seeing it in person. Your customers want to know that they are purchasing something that will meet their expectations and be worth the price tag. It will even help convince them before they have paid, increasing conversions.
People often look for information about a product or service on the company website before purchasing. But if your website doesn’t have a powerful video explaining what you do, you could be losing out on potential leads. By including a video on your website, you can show off your business in the best light and help persuade people to become customers.
Builds Trust with Potential Buyers
You can also build trust with potential customers by adding videos to your website. If they can hear testimonials from previous clients or watch a video showing how your product works, it will help them feel more confident about what you offer.
Video production companies understand the importance of using quality videos and marketing tools to market their business and turn to services like explainer videos to help get their message out there. If you’re not sure where to start, working with a professional video production company can be a great way to get started.
Product Videos Are Great for SEO
While most businesses know they need good, original content on their website and blog as part of content marketing, not everyone thinks about adding videos. But if you search for specific topics in Google, the chances are that YouTube (or some other video site) will show up as a top result. Studies show using videos on your website is also beneficial because it can help build backlinks which can help you rank higher on search engines.
Using videos to improve your search engine optimization (SEO) can help you increase your organic traffic. Videos allow for the opportunity to include more content on a specific topic, which means it will rank higher in search results. This will make it easier for people to find you online and become a company they trust.
Videos Are An Information Resource
An online video is great for including information about your business, company culture, products, and services. They can provide directions for customers who visit in person or show how something works. If you have customer testimonials or background information on your business, it can all be shared through video.
As more people turn to the internet to find the information they need, videos are becoming a more important tool. The video should be part of your overall marketing strategy if you want to reach new customers and keep your current ones.
Videos Increase Conversions
The right video marketing can be a great way to increase conversions at different customer journey stages. It could draw people to your website, create more leads for your business, or even provide education on the services and products you offer.
It’s essential to ensure that as you create videos about products, the video about a product is of high quality and engaging for customers. If they don’t hold the viewer’s attention, they’re likely to click away and not come back. After they have watched a video, your conversions increase.
Videos Are A Source of Entertainment
In addition to providing information or persuading your target audience to buy a product or service, videos can also be used as a source of entertainment. This is a great way to keep customers engaged and return for more. You can share behind-the-scenes footage, bloopers from your latest commercial shoot, or even customer reviews.
People love watching and investing in video, and if you can keep them entertained while also providing information or a sales pitch, you’re golden. Using video content on your website can keep people engaged and help turn them into customers.
How to Create a Product Video
Making a product video can be as straightforward or as complicated as you want it to be. If you have the budget, hiring a professional company specializing in video production is an excellent idea because they will have the equipment and skills to create a high-quality video.
If you’re on a lower budget, this doesn’t mean you have to create a low-quality video. You may need to get more creative with how you film it as you creates videos. Below is the process of creating a product video.
Come Up With A Concept
The first step is to come up with a concept for your video. This could be as simple as filming someone using your product or explaining how it works. You could also do a company overview or introduce the team who made the product.
It’s important to know what you’re trying to accomplish with your video before moving forward. This will help determine how long it needs to be, what you include in it, and what type of equipment or props you need.
Create A Script
A script is a helpful guide to follow when you’re filming. It’s best to write your hand before going out and filming so you have a plan for what will be included in the video. Depending on how much time you want it to be, you can add more or less information into your video. For example, if you only have a minute to film, you’ll need to focus on the essential points about your product.
If you have a little more time, you can add extra information or even show how the product is used. The key is to make sure the script is well-written and easy to follow.
Once you have your concept and script, it’s time to start pre-production. This involves gathering all of the equipment and props you’ll need for filming. You’ll also need to find a location to film and book any actors or models you may need for your product video production.
If you’re filming outside, make sure you have a permit if required and that it’s a location you can use. If you need any unique props or equipment, make sure to get them well in advance of your shoot date, so they’re ready to go on the big day.
Once you have your script, you can start filming your product. It’s essential to ensure the camera is at eye level and isn’t tilted in any direction. You want to make it easy for your viewers to see everything they need to. Use a tripod if you only have one shot of your product on screen. If you can film more than one angle, the editing process will be much more manageable.
When filming, ensure the lighting is good. You don’t want the video to be too dark, but it shouldn’t be too bright. Keep an eye on detail and make sure everything in your product is visible. The visuals and audio are two of the most significant factors that can make or break your product video. A professional company that creates video shows can do this perfectly.
Edit The Video
Once you have your footage, it’s time to start video editing. You can add music, graphics, and other effects to make the video more interesting. You’ll want to make sure the video flows well and is easy to follow.
If you’re not comfortable editing videos yourself, you can hire a professional to do it for you. There are various editing software options to choose from, and a professional can select the best program for your video. Of course, editing isn’t ideal if you have a limited budget. In this case, why not just hire a professional video production company?
Code The Video
The other step in creating a product video is to code it. You can use your website’s HTML code to add the video directly onto the page, or you may choose to upload it to YouTube and include a link in your website’s bio.
This will help people find your video if they search for similar content. Additionally, having videos on your website can help improve your SEO ranking and make it easier for potential customers to learn about your product.
Distribute And Optimize The Video
Once you have your video completed, it’s time to distribute it. You can share it on social media, post it on forums or even embed it in articles. You can also use various software to help optimize the video for search engines. This will make it easier for people to find and watch your video.
Post it online so people can watch. Make sure to post it on your website and social media sites like YouTube and Vimeo. You can also embed it into blog posts or email newsletters. Ensure the video is easy to find and watch.
Market The Video
Once your video is online, it’s time to start marketing it. This involves sharing it with as many people as possible and generating interest. You can do this by posting links to the video on social media, emailing it to friends and family, and even including it in your advertising materials.
Using videos on your website can keep people engaged and help turn them into customers. Product video production is a great way to show off your product or service and explain what it does excitingly and engagingly. By following the tips above, you can create a product video that will help promote