If you’re hosting an event, whether for business or pleasure, video production could be a great way to capture the memories. Event video production can help you keep the memories of your event alive long after it’s over.
Not only that, but video marketing is a great way to promote your event and reach out to potential attendees. If you’re on the fence about whether or not to use video production services for your next event, here are some reasons why you should consider it.
What Is Event Video Production?
Event video production is filming an event and creating a video from the footage. This can include recording speeches, interviews, or performances.
It can also include capturing the sights and sounds of the event. Event videos can be used for various purposes, such as marketing, training, or memory preservation.
How Event Video Production Can Benefit Your Business
Event video production can be a great way to help you drum up interest in your event, create promotional materials for it, and even re-market to attendees after the event is over.
Increase Attendance By Promoting Your Event
One of the best ways to promote an upcoming event is video marketing. When people hear about an event through video, they’re more likely to attend than if they only hear about it through text.
Video is a great way to show potential attendees what to expect and how much fun they’ll have at the event.
Create Engaging Promotional Materials
Video production can also create engaging promotional materials for your event. By capturing the energy and excitement of your event, you can create videos that will entice people to attend.
You can also use video to give potential attendees a sneak peek of what they expect.
Cost-Effective Way To Promote Your Business
If you do it yourself or hire a freelancer, the costs can be minimal. Posting videos on your site should also be free with platforms like Facebook and YouTube.
Capture The Memories
Video production can help capture memories of your event that you can keep for years to come. By having a promotional video of your event, you’ll be able to relive it any time you want.
You can also use the video to share with friends and family.
Re-Market To Attendees After The Event is Over
Video production doesn’t have to end when the event is over. Once you have a video of your event, you can use it to re-market and reach out to attendees after the fact.
You can create videos that highlight different areas of the event and share them with those who attended and those who didn’t.
Helps Build Your Brand And Establish Authority Through Engaging Content
Video production is a great marketing campaign because it can help with brand awareness and establish authority through engaging content like a product demo.
When you produce interesting and engaging video content, people will associate your brand with those qualities. This can help you attract your target audience and solidify relationships with current ones.
Increases Traffic And Sales
Sharing videos about your business or event on popular social media sites can increase traffic, lead generation, and sales.
It’s estimated that YouTube alone drives more than 3 billion daily video views. Not only is this a great way to drum up interest, but it can also provide you with valuable analytics that shows you what kind of content is working best for your company’s marketing efforts.
Video production or a trade show can also help you to increase competition among other businesses. When you have a video of your event, it puts you ahead of the competition.
Not only do you have something that they don’t, but you’re also able to use the video to create engaging promotional materials.
Event Videography Tips For A Successful Experience
It would be best to always do your research for a successful video production project. Know what kind of equipment and software you need, so you’ll have everything ready for the shoot.
You can also explore different locations to see which one will work best for your needs.
Setting A Timeline
It’s important to set a timeline before starting a corporate event video project. This ensures that you’ll be able to get everything done in time.
Schedule interviews with speakers, attendees, and organizers ahead of time to make sure everyone is available when it’s time for the shoot.
Hire A Professional Videographer
If you’re not experienced in video production, it’s best to hire a professional videographer. They’ll help capture the best footage and ensure that the final product is of the highest quality.
Professional videographers can help with post-production tasks, such as editing and adding music and titles. This will help to ensure that the video is ready to be shared online or shown at your next event.
Take Time When Planning
Planning is key when it comes to video production. By taking the time to plan, you’ll be able to avoid any potential problems.
You’ll also have a better idea of what’s involved in the project and how long it will take to complete. Take your time with the planning process, and you’ll be happy with the result.
Have The Right Equipment
To capture quality footage, you’ll need the right equipment. This includes a good camera, microphones, and lighting.
Make sure you have everything you need before starting the project. Having the proper equipment will help make the shoot go more smoothly and ensure that you get the shots you need.
Prepare For Post-Production
Once the shoot is over, it’s not time to relax just yet. There’s still a lot of work to be done in post-production.
This includes editing the footage, adding music and titles, and other necessary post-production work. Find ways to help keep everyone on schedule, and you’ll be ready to roll when it comes time for the post-shoot work.
Create A Storyboard
Creating a storyboard is another great way to prepare for an event video production project. A storyboard will allow you to visualize what shots you want and how the story will be told.
This is a great way to ensure that you get all the necessary footage and create a cohesive final product.
It’s important to be organized when working on an event video. This will help ensure that everyone is on the same page and that everything runs smoothly.
Organize the interviews ahead of time, so you’ll know exactly where they will take place and who will participate.
This is also another good task to schedule on the event video production timeline. Getting organized at this stage will help ensure that you get everything done on time.
Have A Backup Plan
No matter how well you plan, things can always go wrong. That’s why it’s important to have a backup plan in place.
If something wrong happens regarding technical aspects or other things and you’re unable to get the shots you need, you’ll still be able to finish the project. This could involve using alternate footage or hiring a freelance videographer to help out.
Common Mistakes When Planning and Shooting Event Videography Shoots
Like anything else, people make a few common mistakes when planning and shooting an event video. Here are a few of the most common ones:
Not Having A Clear Idea of the Event’s Focus
When you produce an event video, it’s important to make sure that the focus is on what you want. If you don’t define this early on in the process, you may end up with a video that doesn’t tell the story about your company or event.
Having a clear idea of how you want viewers to see your event will help you plan around it and ensure it comes through.
No Clear Person Responsible for the Shoot
It’s hard to run a project effectively if there are no clear people responsible for different production areas. This includes scheduling, organization, equipment needs, etc.
You’ll end up with disjointed footage if you don’t have someone in charge of making sure everything runs smoothly. You should hire a professional video production company to deal with all the production.
Not Planning For Post-Production
Many people forget about the post-production process until it’s too late. This can cause problems down the line, as you may not have the time or resources to complete the project.
Make sure you plan for post-production like video editing and factor it into your timeline.
Too Many Close-Ups
While close-ups can be a great way to emphasize certain shots, using them too often can make your corporate video seem choppy.
Make sure you use a variety of shots to keep the viewer’s attention and don’t rely too heavily on close-ups. Instead, opt for a wider, more panoramic shot.
Too Much Voiceover Narration
Many people use voiceover narration when creating their live event video, but it’s important to be careful with this technique.
Too much narration can make it seem like the viewer is being talked at rather than spoken to. Find other ways to tell your story without narration.
Not Using Bloopers or Alternate Shots
It’s also a good idea to have some alternate shots that you can use if you cannot capture something during production.
This can help keep your video interesting if you need to cut out the footage for time. Make sure to include plenty of bloopers as well, so your video will have a light and humorous feel.
Having The Wrong Equipment
It’s important to have the right equipment to create an event video. This will ensure that everything goes smoothly and that you can capture all of the footage you need without any problems.
You should plan and rent or buy the equipment you need.
Not Planning For Audio Quality
As with video, audio is very important for event videography. Make sure that your sound is high-quality by planning ahead of time and taking advantage of any resources you have available.
This may mean renting an audio recorder, bringing extra microphones, or using high-quality equipment.
No Clear Introduction Or Ending
People should tell what an event video is about within the first few seconds of viewing it. This means that you need to include a clear introduction and ending to the video.
Make sure both are unique and informative, so viewers know exactly what your video is about.
Event video production can be challenging, but it can also be very rewarding. By watching for these common mistakes and planning, you’ll have a much easier time creating an engaging video that tells your story and gets your message across.