While there are many ways to create a product demo video, not all will provide the results you want.
If you’re looking for a winning strategy that will wow your customers and win new ones, then read on. In this post, we’ll share our proven steps and tips to creating the perfect demo video that will make your company stand out from others in your industry.
Keep These Statistics In Mind When Creating Your Product Demo
According to Forbes , 90 percent of customers say product videos help them decide on whether to buy or not, and 64 percent of customers are more likely to purchase a product online after watching a video about it. (screencast-o-matic.com)
A recent Wyzowl study revealed that 69% of consumers prefer to watch a short video to learn more about a brand’s products or services.
84% of people say they’ve been convinced to make a purchase based on a brand’s video.
You’ll also spend far less time talking about features 39% less, in fact.
What are the Characteristics Of A Great Product Video Demo?
Create A Compelling Title
When searching the Internet, do you ever read a headline and then continue to scroll down as you’re not interested? Well, this is how people react when they see your demo video.
When creating a text based title for your video, make sure it’s compelling and promises something exciting to increase views.
How can a title compete with a world of information? Well, it has to stand out from the rest. The first thing your video needs is a title.
Your customer’s attention span is deficient, and you only have seconds to grab their interest, or they’ll be on to the following Google search result.
You want to give people a reason to click or view your product demo video, so start with an attention-grabbing video title.
Introduce The Product
Now that you’ve caught your viewer’s attention with engaging video titles and eye-catching thumbnail images, it’s time to introduce your products or services.
The best way to do this is by giving a brief, clear and concise overview of exactly what your product can do for them.
You’ll want to give people the details so they understand the value of your product and how it will solve their problems – but you’ll also want to avoid putting them to sleep with too much information.
Explain Features Of The Product
On top of explaining what your product can do for customers, you’ll also need to show them live action. Take a look at the most famous video shows in history, and you’ll see that they all have one thing in common: visuals.
It’s critical to use visuals when explaining product features and how the product works because it helps people understand things better than words alone.
This isn’t just true for online videos – product demonstration videos can be used to teach employees and customers about new features and how they work.
The important thing is that you use visuals to help explain your product so people can see what it’s all about, which will lead to more conversions and sales.
Discuss Concerns Or Problems Associated With The Product
One of the most effective ways to get your viewers thinking about all the good things that come with your product is by discussing its pain points or problems.
What are some disadvantages that they may be worried about when thinking about trying out your business?
For example, if you’re selling a camping tent, you want to point out how it’s not as easy to put up as the competitors’ tents, which will take more time and effort out of your customers’ day.
Explain Why It Is Better Than The Rest
Now that your product demo video is giving viewers all these excellent reasons to use it, you should also show them why it’s better than the rest. Show how easy it is to set up or how well it stands up to rain and wind – whatever makes your product stand out from the crowd will make customers more likely to buy. You can use animated videos to show this.
Show Its Usage
To sell your product, you should show them how it’s used in a natural world setting. Don’t mistake showing people key features and benefits without demonstrating its usage – this makes no sense and will only confuse your viewers.
Your demo video needs to be convincing, so make sure you also include visuals along with the audio component.
You can also throw in some slow-motion shots to demonstrate product features or benefits, but make sure you avoid becoming too ‘shiny-object’y – it’s better to focus on one thing at a time than try for everything at once unless your audience is browsing YouTube.
Try using b-rolls and cutaways to feature the product in context. If you’re selling cooking utensils, try showing them as they are used at a restaurant across town – this will make your products seem like they belong in many different situations.
Add Testimonials
One of the most effective ways to sell a product is by using testimonials. Use your video to feature customers who have used your product and been happy with the results. Ensure they can screen record so that they can share with friends.
You can even film short interviews with these customers so you can talk about their experience in more detail – this will give viewers a real reason to trust your company and products.
Tips To Make Your Product Demo Video Stand Out
So now you know the basics of creating demo videos, but how do you make yours stand out from all the others?
Be Realistic
First things first, your demo video should be realistic. It’s tempting to use CGI graphics and long sweeping shots for dramatic effect when creating videos, but this video formatting will only end up harming you in the long run.
Your business is selling a physical real life product that needs to look good on screen or in person – don’t put anything less than that on display.
Using testimonials and customer reviews is critical for building trust with your audience. By allowing your customers to show off their personal experience with your product, you’ll build trust and help people relate to you more. This will also help boost your conversion rates if you’re using it for marketing purposes, which is why they are so popular.
It’s critical to show how real people use your product in a realistic setting – this helps customers visualize what it would be like to use the product, which means they’ll be more likely to grab their wallets and buy.
Use Great Camera Shots
Good camera work can make or break the entire feel of a video. A shaky camera will do nothing but distract viewers, while a steady shot will give them a feeling of professionalism and expertise.
If you’re filming your product video on a digital camera, make sure to turn off the stabilizing effects – they don’t look good and will create unnecessary noise during playback.
If you can’t avoid filming digitally, at least use a tripod or mount your camera, so it’s as stable as possible.
If you’re shooting with a DSLR camera, you’ll have the freedom to choose between a tripod or handheld shots. Either way, if your camera moves during playback, it will become much more complicated for viewers to focus on what you’re trying to say.
Add Sound Effects But Avoid Music
Sound effects can be used to enhance certain parts of your product demo, like demonstrating how well something stacks up against the competition.
You can also use sound effects to highlight specific features or benefits of your product without having to say them aloud. This will make it easier for people to identify with what you’re trying to sell and allow you to get more mileage out of a single video!
If you need something that will keep people focused on what you’re saying, then try using an audio outro with some slow fade-out effects – this will give people a reason to keep watching your video until the very end.
Get The Perfect Angle
If you’re filming yourself for this video, then be sure to angle it right. You can never go wrong with standing straight on, but try mixing it up by tilting the shot or putting the camera slightly off-kilter – this will create depth and make your video that much more interesting for viewers.
If you’re trying to shoot your subject from multiple angles, then this is where things can get tricky. If possible, ask a friend or colleague to help by filming with another camera – if not, try mounting the camera on a tripod or using a smartphone mount so you can make sure it’s in place and ready for the perfect shot.
Keep It Short And Sweet
Make sure to keep your product demo video short and sweet. You only need enough footage to get the point across – if you find yourself struggling to fit everything in, then you can always add some subtitles or voiceover narration.
The best way to make sure that your product demo video is kept short is to keep it focused on why people should buy. You can mention other features or benefits, but don’t give away everything all at once.
The best way for people to feel excited about buying your product is by building up their anticipation for it – this will also help you avoid overloading them with too many details.
Recap essential points throughout the demo video so people can quickly gain key learnings without watching the whole video again. If your demo keeps viewers engaged for over 5 minutes, you’re probably giving too much information.
Promote Your Video Everywhere
You have to use every avenue available to you when promoting your demo video. There are many resources out there that can help with video marketing your product demo on YouTube, such as social media campaigns using a sales rep.
You should set up simple campaigns to help get the word out and drive viewers to your video. Keep in mind that the only way people will be able to learn about your product demo is if they can easily find it when they’re looking for it.
If you’re working on a new online business, then having the right video up at all times will boost traffic and conversions. Paid advertising and content marketing on social media sites like Facebook or Twitter is an effective way of getting the word out in real time, but it’s essential to have a video that can convince people on its own.
A solid product demo video will help you get more subscribers and fans by showing your potential customers why they should be excited about your product.
Use the Story Telling Technique
The best way to grab people’s attention is by using storytelling techniques. Throughout the demo video, pick up on specific points and develop them into small stories that will get your viewers intrigued about what you’re selling.
Try using dialogue in between scenes, or try adding some narration of the product in action so people can better understand why they should purchase your product.
