You may have seen them before, videos on websites that autoplay with the sound turned off. You’re likely to see more of them in the future, as website video production becomes more and more popular.
But will these videos drive traffic to your site? And if they do, is it worth the investment?
In this post, we’ll take a closer look at website video production and what you need to consider before adding them to your site. Stay tuned.
Will Website Video Production Increase Traffic to Your Site?
Yes, website video production can help to increase traffic to your site provided that the videos are interesting and engaging.
By keeping people on your site longer, you’re giving them a chance to learn more about what you have to offer. And if you produce great videos that are shared on social media, you can expect to see an influx of new visitors.
Using video on your site can also help to increase your organic search engine ranking. When people see your videos in the search results, they’re more likely to click on them than if they just saw a text link or an image.
Importance of Videos to Your Site
Videos on a site can add some nice color to the home page or landing pages, but if you’re looking into video production for an entire website, it’s not going to be cheap.
But, there are advantages of the same as explained below.
Website Videos Connect With Your Audience
Videos are great for connecting to an audience in your niche. Think about the last time you were scrolling through social media or doing some tabs browsing on your browser.
You probably stumbled upon a video among other content pieces; How did it make you feel? Did you watch the whole thing or close the tab because it didn’t interest you?
When you make a great video for your website, you aim to create pieces of content that will keep people on your site longer.
You want to produce video projects that are interesting and engaging enough so that people stick around to watch them all the way through. And if they like what they see, they might even click on that “watch more” button at the end of your video.
Website Videos are an Engaging Way To Share Information
In addition to keeping people on your site longer, videos are also a great way to share information engagingly.
When you have a lot of information to share, it can be challenging to fit it all into a blog post or article. But with a video, you can share all that information in a short and easily digestible format.
This is especially true if you’re sharing visual information, such as graphs or data points.
Plus, people are more likely to remember information they see and hear than what they read. So if you want to make sure that your audience remembers what you’ve shared, video is a great way to do it.
Website Videos Increase Your SERP Ranking
If you’re just getting started online, the chances are that most of your visitors don’t know about you yet.
And traditional SEO strategies such as posting content on popular sites and guest blogging can be challenging when nobody knows who you are.
But videos give you a way to get your name out there and increase brand awareness. This is especially true if you’re doing an excellent job promoting your videos on social media.
When people search for information online, they increasingly expect to see videos as part of the results. In fact, according to recent studies, more than half of all internet users look for videos related to the topics they’re interested in.
So if you want to make sure that people see your site when they’re searching for information, creating videos is a great way to do it.
Website Videos Attract New Visitors
Videos can also be a great way to attract new visitors to your site. When you create an exciting and engaging video, people will want to share it with their friends and family. And if they like what they see, they might even visit your site to learn more. This is especially true if you have a call to action at the end of your video.
Website Videos Are More Engaging Than Text
Videos are more engaging than text. They’re dynamic, making them stand out to visitors and bringing color to your site.
Video clips allow you to communicate with customers in real-time, building up a loyal following of people who enjoy seeing new updates from you.
Here Are A Few Facts About Website Video Production On Your Site
Since website visitors are anywhere from 64% to 85% more likely to buy a product after watching a video about it, create short promotional videos that show off the main benefits and features of your products and put them on your website.
According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content.
Considering that video now appears in 70% of the top 100 search results listings and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore.
How Do Website Videos Increase Traffic To Your Site?
Creating an online video is a great way to engage your audience and ultimately increase traffic to your site.
Here are some strategies for doing just that:
Capture Leads Through Calls To Action
If you want to increase traffic through your website videos successfully, make sure that you’re capturing leads through internet marketing.
Add a CTA at the end of each video (and on other pages on your site) asking for email addresses in exchange for more information or other valuable content.
If people are giving you their contact information, they must be interested in what you offer.
Increase Conversions With Lead Magnets
If you want to increase conversions, make your website videos actionable.
Offer people something they can use to solve a problem or accomplish a goal, such as an easy-to-follow checklist, report, or guide.
This is known as a lead magnet. A lead magnet is an incentive that helps people see what they’re going to get for providing you with their contact information, and it increases the likelihood that they will become a lead.
Provide A Richer User Experience Than Other Forms Of Content
When you include explainer videos on your website, you provide a richer user experience than if you only had a text.
Videos are dynamic and engaging, and they can help keep people’s attention focused on your site. This is especially important if you want to sell a product or service.
Here Are Tips For How To Make Quality Media Videos That Can Increase Traffic To Your Site:
Focus On Quality, Not Quantity
Keep in mind that the content of your video is more important than the number of videos you create.
As such, it’s better to focus on a video production service which produces one or two high-quality videos than to churn out low-quality ones.
Quality content will help you attract more visitors and keep them coming back for more. Quality content will also help to increase conversions and enhance your brand reputation.
Invest In Professional Equipment
If you want your product videos to look professional, it’s essential to invest in quality equipment. This doesn’t mean spending a fortune on the latest and greatest gadgets.
However, it is necessary to ensure that you have a good microphone, lighting, and editing software.
Make A Script
Even if you’re not hiring a video production company, creating a script for your web videos is essential.
This will help you stay on track and ensure that the content of your kind of video is high quality. A script can also help to ensure that your videos are concise and to the point.
Include A Call To Action (CTA)
It’s essential to include a call to action in your videos, as this will help you convert more viewers into leads.
A CTA could be as simple as asking people to visit your website or providing them with a free download. It can also be a good idea to ask viewers to share your video with others.
Use Graphics And Animation
If you want to add some visual interest to your videos, it’s a good idea to use graphics and animation.
This can help keep people’s attention focused on your content and make your videos more engaging. Animations and graphics can also help to enhance your brand identity.
Optimize Your Video For Search Engines
If you want your videos to be found on the search results or results page, they must be optimized for search engines as part of your marketing strategies.
You should title and tag each video with relevant keywords and share them on social media networks, as well as embed them on your site.
There are several other ways to do search engine optimization to your short videos for search engines, and you can find more information about them online.
Include Links To Share Videos
Make it easy for people to share your videos after watching a video by including links to social media platforms. This will help you reach a larger audience and drive traffic to your website.
Use Engaging Visuals
Videos rich in visuals are more likely to keep people’s attention than those that are not. As such, it’s essential to use exciting visuals in your videos.
This could include footage of your product or service in use, customer testimonials, or images that are relevant to your topic.
Include Graphics And Animation
Adding graphics and animation can help to make your videos more engaging and visually appealing.
This can help keep people’s attention focused on your content and make your videos more memorable. Graphics and animation can also help to enhance your brand identity.
Optimize Your Videos For Mobile
If you want to create videos and they be accessible from all devices, optimizing them for mobile is essential.
This means using a responsive design and ensuring that the file size of your videos is not too large. You can also use adaptive bitrate streaming to adjust the resolution for mobile devices automatically.
Offer Something In Return
Everyone likes getting something free, which holds when it comes to online video marketing. If you want people to share your video or subscribe to your channel, make sure that you’re offering them something in return.
A freebie, such as an eBook or whitepaper, can make a big difference in attracting new viewers.
Types Of Videos You Can Add To Your Site To Increase Traffic
There are several different types of videos that you can add to your website, including:
Tutorials
If you’re looking to teach people how to use your product or service, tutorials are the way to go. This type of video can be beneficial for those new to your product or service and can help increase conversions.
They can also be used to educate people about your company’s services.
Demonstrations
If you want to show off the capabilities of your product or service, demos are a good option. You can showcase what your product can do or provide information on how it works through web video production.
This type of video is excellent for attracting new leads and increasing conversions. Demonstrations can also help establish your brand as an authority in your field.
Customer Testimonial Videos
Customer testimonials are a great way to show off the benefits of your product or service. They can help build trust with potential customers and can be a great way to increase conversions.
You can also use them to generate leads and drive traffic. The testimonials of happy customers are a great way to promote your business.
Brand Videos
Brand video ads are a great way to introduce people to your company and its products or services.
They can help build brand awareness and create an emotional connection with potential customers. Brand videos can also educate people about your company and its values.
Event Coverage
If you’re attending or hosting an event, it’s a good idea to film some of the proceedings like a wedding video, and post them online on your website or Youtube channel.
This can help to reach a larger audience and attract potential customers. Event coverage can also help to build goodwill for your company as it increases traffic and conversions.
They are also an excellent way to get feedback from the attendees.
Company Profile
Company profile videos are great for sharing information about your business. They can include details about your company history, mission statement, and other essential facts about your company.
These types of videos can be helpful for potential leads and can help establish your brand authority.
Promotional Videos
Promotional videos are a great way to market your product. They can be used to introduce people to your company and its products.
Promotional videos can also be used to generate leads and increase conversions.
They can also be used to encourage people to take advantage of promotions or discounts or share information about your business with others.
How-To Videos
How-to videos can help with building trust and generating leads. These types of videos allow people to watch a product being put together in real-time, and they can even learn how to do it themselves.
Also, customers who don’t know much about your company’s services can watch how-to videos and determine whether or not they would like to use your product.
How-to videos are great for demonstrating the capabilities of your product, answering questions, and can help to increase conversions.
These types of videos also allow people to find out more about what you do without speaking with someone directly.
Industry Trends
Industry trend videos can help you establish yourself as an authority in your field and generate leads.
These types of videos can also be used to showcase what’s currently going on in your industry.
Your company might even cover the latest happenings at tradeshows or conferences or share information about new products or services.
Conclusion
As you can see, there are various types of videos that can be used to promote your business.
Which type you choose will depend on your goals and what you want to achieve. Remember that video is a great way to connect with potential customers and create an emotional connection.
If done correctly, they can also help to build trust and establish your brand authority.
